We believe that:

• industry sponsorship of medical education can be used to provide educational resources and activities that are balanced, appropriate, scientifically rigorous and clinically relevant
• independent medical education represents a channel by which industry can share its data and resources with clinicians in a way that supports informed prescribing decisions and advances excellence
• our knowledge and experience of the medical education landscape helps us to act as the vital link between healthcare practitioners and industry
• we have the clinical and scientific understanding, the business and strategic experience and the integrity to balance the needs of commercial supporters and professional clinicians in a way that is appropriate, constructive and transparent.